Publicity, Advertising and Results

RV Show benefits from publicity and advertising, resulting in foot traffic and, hopefully, sales.

For the past few months I’ve been working with ShowSpan to publicize their Grand Rapids Camper, Travel & RV Show, which opened yesterday.  I have been very impressed with ShowSpan’s “behind-the-scenes” operations supporting the show, which is one of many they produce (they also do the auto show, the home & garden show, the golf show, and others).  ShowSpan works with an ad agency as well, of course, to place ads on TV, radio, print and billboards. They have a good online presence.  And they have me.

For the past few weeks, I’ve helped keep ShowSpan spokespeople pretty busy.  This morning we had Fox17 out here between 6 and 9 a.m. which also meant that the show manager was here as well as a few of the vendors we were featuring.  Later this morning the RV show will be featured in an EightWest segment on WOOD TV8, the result of a taping yesterday with Rachel Ruiz.  Last night the show was on Fox17’s evening news and was featured as part of WGVU TV’s “Ask The Expert” with Shelley Irwin.   WZZM13 also has been here and that show appeared yesterday. 

Last Sunday The Grand Rapids Press featured the show on the back cover of the sports section and John Gonzalez made the RV Show one of Gonzo’s Top Five picks for the week. Add in all the radio interviews and the media interest the show will continue to generate (NASCAR favorite Johnny Benson’s here tomorrow … that’ll bring a crowd), and it all equals a lot of exposure for the RV industry.  One result of that was record crowds arriving for the Thursday open of the show, now in its fourth year.

The exposure increases  interest which generates traffic which, hopefully, results in sales for the RV industry. Talking to some of the RV dealers who are showing their wares at the show, interest is high among show attendees to buy.  That’s a good sign, because the RV industry is a leading indicator for the overall economy.  It’s the first to decline when the economy softens, and it’s among the first to rebound when confidence rises.

SO, I’m not a trained expert in this field, but I do sense a strengthening economy and hope that my role supporting one show in one city for one industry is a part of the solution.  As for you, it’s time to plan your vacation, and you should at least explore RVs as an option. Benefits include family bonding, flexibility, cost benefits, and more. I’ll send you the news releases if you’d like.  :-)