Clients

I’ve been too busy to blog. But that’s not a good excuse. So, here you go!

One of the pieces of advice I always give to clients is that if they start a blog, they regularly need to attend to it, keeping content fresh.  There are a few reasons for that. For starters, it keeps people coming back to hear what you have to say next. It also provides greater SEO value — the Google spiders like to see new content!  If your page gets stale, the Google believes it is less relevant for your key words.

So, it is with great remorse that I find myself violating one of my own rules!  There are, however, good reasons for my lapse!  Chief amongst them: clients.

In the past month I’ve landed as clients a leading Congressional candidate (Steve Heacock), a leading Christian publisher (Zondervan), a new furniture company to be launched (announcement coming soon!) and, very likely, a leading health policy non-profit in West Michigan (also to be announced, if it happens!).  I’ve still been writing about The Rapid for RapidGrowthMedia.com, and writing profiles for Grand Rapids Magazine. There are a couple other proposals out there that look promising, too!

At the same time, I know that with each of my clients there are end goals in sight, even if they are a few months off, so I cannot stop reaching out to potential new clients.  As President of the West Michigan chapter of PRSA, I have a number of built-in networking opportunities per month.  I also have been quite active in going to events sponsored by organizations like the Econ Club of GR, aimWest, RapidGrowthMedia, and more.  It is my sincerest hope that anybody looking for quality representation by an independent PR practitioner will consider me. If they’re not considering me because they don’t know about me, I need to network even harder!

So, because of all that, I’ve been a little lax on the blogging front.  But, here I am.  I promise to do better!  Meanwhile, are you looking for PR help?  If not me, call me anyway because I also know lots of other great pros who can help you out!

Street Talk

Sometimes PR people are in the news. This time it was just a former employer having a little fun.

A few weeks ago I was contacted by the Steve Heacock for Congress campaign to lead communications efforts.  After meeting the candidate and the team, I accepted the role.  The same day I joined the campaign team, Rick Treur was brought in as Campaign Manager, a role he filled for Vern Ehlers previously.

In addition to developing a communications plan for the campaign, one of the first tasks was a news release announcing Rick as the new campaign manager. A couple outlets picked it up, including the Grand Rapids Business Journal, which mentioned the release in its “Street Talk” column.  It wasn’t quite the “pick up” I was expecting however.  Typically the PR person remains behind the news, not in it.

The problem is that I used to work at the GRBJ.  Back in 1990-91, I was a reporter covering manufacturing, banking and the economy.  Shortly before I left I was approached by Seyferth & Associates which, at that time, was Grand Rapids’ leading PR firm. After a couple of meetings, I accepted their offer of a job. At the time, I was a young guy with a young wife and a little baby girl trying to pay off college debt and live on the meager earnings of a reporter. I worked nights at a video store to earn extra cash.

Along comes a PR firm offering me a significant upgrade. Of course I took the job, even though in my heart I still was a journalist at that time. My Editor, Carole, took me to Teazers, a bar down the street, and bought me a couple beers while she tried to talk me out of taking the job.  That’s what led to the following portion of the column:

“…the news came in a release distributed by Robin Luymes. The Business Journal clan knows Luymes well from his start as a fresh-faced reporter with the BJ.  No amount of adult beverage at the time could keep the pride of Canada from traveling down the path that now has him stumping for political types and other interests as an independent PR pro. We tried.”

I was flattered (although embarrassed) to be the focus of Carole’s comments, because the real news was Heacock and the Treur announcement. But I’m thankful for my start with the GRBJ because it was my work there that earned the notice of Seyferth which led to my PR career. Ironically, I never did go to work at Seyferth.  Before I could finish my “two weeks notice” I was approached by Amway.  I interviewed and they offered me a job too (one representing a significant upgrade from Seyferth’s offer). 

The rest is, as they say, history.