One of the pieces of advice I always give to clients is that if they start a blog, they regularly need to attend to it, keeping content fresh. There are a few reasons for that. For starters, it keeps people coming back to hear what you have to say next. It also provides greater SEO value — the Google spiders like to see new content! If your page gets stale, the Google believes it is less relevant for your key words.
So, it is with great remorse that I find myself violating one of my own rules! There are, however, good reasons for my lapse! Chief amongst them: clients.
In the past month I’ve landed as clients a leading Congressional candidate (Steve Heacock), a leading Christian publisher (Zondervan), a new furniture company to be launched (announcement coming soon!) and, very likely, a leading health policy non-profit in West Michigan (also to be announced, if it happens!). I’ve still been writing about The Rapid for RapidGrowthMedia.com, and writing profiles for Grand Rapids Magazine. There are a couple other proposals out there that look promising, too!
At the same time, I know that with each of my clients there are end goals in sight, even if they are a few months off, so I cannot stop reaching out to potential new clients. As President of the West Michigan chapter of PRSA, I have a number of built-in networking opportunities per month. I also have been quite active in going to events sponsored by organizations like the Econ Club of GR, aimWest, RapidGrowthMedia, and more. It is my sincerest hope that anybody looking for quality representation by an independent PR practitioner will consider me. If they’re not considering me because they don’t know about me, I need to network even harder!
So, because of all that, I’ve been a little lax on the blogging front. But, here I am. I promise to do better! Meanwhile, are you looking for PR help? If not me, call me anyway because I also know lots of other great pros who can help you out!