I blogged about the need for companies and brands to check out what’s being said about them over at Jen Fong’s blog. Essentially, the point I’m making is that companies and other organizations would make a special effort to prepare for and attend town hall meetings where they were being discussed. The same needs to be true and, unbelievably, there are still company executives holding back from diving into the dialog about their brands.
Jen is a great social media resource, especially to the direct selling industry. Last year I was on a panel with her at the Direct Selling Association’s national conference. She also was super active in round table sessions about web reputation that I led at the conference. When I first left Amway last September, she was one of the first to talk to me about being in business for myself, and I am very grateful for the advice and help she’s provided since then!
Check out my post at Jen’s blog and, while you’re there, check out the rest of the great content she and guest bloggers have created!