Clients

I’ve been too busy to blog. But that’s not a good excuse. So, here you go!

One of the pieces of advice I always give to clients is that if they start a blog, they regularly need to attend to it, keeping content fresh.  There are a few reasons for that. For starters, it keeps people coming back to hear what you have to say next. It also provides greater SEO value — the Google spiders like to see new content!  If your page gets stale, the Google believes it is less relevant for your key words.

So, it is with great remorse that I find myself violating one of my own rules!  There are, however, good reasons for my lapse!  Chief amongst them: clients.

In the past month I’ve landed as clients a leading Congressional candidate (Steve Heacock), a leading Christian publisher (Zondervan), a new furniture company to be launched (announcement coming soon!) and, very likely, a leading health policy non-profit in West Michigan (also to be announced, if it happens!).  I’ve still been writing about The Rapid for RapidGrowthMedia.com, and writing profiles for Grand Rapids Magazine. There are a couple other proposals out there that look promising, too!

At the same time, I know that with each of my clients there are end goals in sight, even if they are a few months off, so I cannot stop reaching out to potential new clients.  As President of the West Michigan chapter of PRSA, I have a number of built-in networking opportunities per month.  I also have been quite active in going to events sponsored by organizations like the Econ Club of GR, aimWest, RapidGrowthMedia, and more.  It is my sincerest hope that anybody looking for quality representation by an independent PR practitioner will consider me. If they’re not considering me because they don’t know about me, I need to network even harder!

So, because of all that, I’ve been a little lax on the blogging front.  But, here I am.  I promise to do better!  Meanwhile, are you looking for PR help?  If not me, call me anyway because I also know lots of other great pros who can help you out!

Are you at your Town Hall meeting?

I did a guest post at Jen Fong’s blog about the need for companies to jump into the online dialog about their brands.

I blogged about the need for companies and brands to check out what’s being said about them over at Jen Fong’s blog.  Essentially, the point I’m making is that companies and other organizations would make a special effort to prepare for and attend town hall meetings where they were being discussed.  The same needs to be true and, unbelievably, there are still company executives holding back from diving into the dialog about their brands.

Jen is a great social media resource, especially to the direct selling industry.  Last year I was on a panel with her at the Direct Selling Association’s national conference. She also was super active in round table sessions about web reputation that I led at the conference. When I first left Amway last September, she was one of the first to talk to me about being in business for myself, and I am very grateful for the advice and help she’s provided since then!

Check out my post at Jen’s blog and, while you’re there, check out the rest of the great content she and guest bloggers have created!

Thanks Mom and Dad!

What I learned from my parents led to what I love to do today. Thanks mom and dad!

My mom and dad taught me well.  Not intentionally, really, because in many ways they were hands off when it came to me and school work.  My older brothers and I all excelled in school, so they never really felt the need to hover over our homework. I’m not sure it would have done much good anyway since both were immigrants and had limited grasp of English.  Growing up in the depression and WWII Europe, my dad only finished the equivalent of 9th grade.

My mom was an avid reader and encouraged us by taking us to the library each week.  By the time I was in 6th grade I was reading at college level.  I read everything she had on her own bookshelves too, including authors like James Michener and Leon Uris.  Given my appetite for historical fiction, it’s no wonder I became an English major and History minor in college.

My dad, meanwhile, loved to tell stories.  About everything.  About growing up in the Netherlands during the war, about the construction projects he led, about his early years in Canada. He was the kind of story teller who also told the sidebar stories. In some ways I am shy; I’m not the best at walking up to a person I don’t know and starting a conversation. However, I am very receptive to being approached by others and, once engaged, I launch into stories depending on the other person’s interests. And finding out their stories, of course. It’s no fair to dominate the conversation that way.

When you combine the reading/writing trait with story telling, it naturally led to journalism and public relations and, in more recent years, blogging.  Thanks mom and dad. This is a lot more fun than math.