Luymes PR
Luymes Public Relations, LLC, was formed in October of 2009, specializing in public relations counsel, social media support, and editorial services. Public relations counsel includes development of strategy and provision of services based on client needs.
As principal of Luymes PR, Robin Luymes has 20 years of communications experience, mostly with global direct selling giant Amway Corp., including extensive media relations, crisis management, social media and editorial content development. Robin also actively led advertising, sponsorship and community relations efforts for Amway during his years with the company.
Robin is Accredited in Public Relations by the Public Relations Society of America (PRSA). Robin is 2010 President of the West Michigan Chapter of PRSA. He has served on numerous community and industry boards, spoken at numerous conferences and colleges, and volunteered his expertise to non-profits such as Second Harvest Gleaners Food Bank and Toys for Tots.
SERVICES
Crisis Communications
Develop and execute plans that help organizations and individuals communicate effectively through periods of crisis. Specific services include communications strategy development, preparation of all editorial content, media outreach and interview coordination, media training and spokesperson preparation, web site development, and social media execution.
Reputation
Develop and execute plans that help organizations and individuals better manage their reputation with key audiences. Specific services include reputation audit, strategy and program development, sponsorship selection and management, event management, media outreach and interview coordination, web site/social media strategies and execution, community relations counsel and execution, and preparation of all editorial content.
Media Training
Work with corporate executives and organization leaders to train them on best practices for media relations and preparing them to be effective media spokespersons. Specific services include education on news media and interviewing, practice sessions, and message review, analysis and refinement.
Publicity
Develop and execute programs to generate media and web coverage of an organization and its people, products, and plans. Specific services include ideation and strategy development, media list development, preparation of all editorial content, media outreach and interview coordination, plus monitoring and reporting results.
Editorial
Develop news releases and statements, web content, brochures, articles, letters and speeches.
CONTACT:
Contact Robin for your critical PR needs at:
616/550-6585
