This week has been all about hustle. Lots of work goes into getting work. Getting the site done (and tweaked) and sending lots of emails and making LinkedIn connections … all work. Going to the Grand Rapids Social Media event and listening to speakers share how the ArtPrize event here in GR utilized social media to garner attention and participation was fun, but still a part of my new job: learn new skills, find new clients.
The good thing is that, last Friday I landed my first official PR client. That work is done now (for now, anyway) but today I landed my second client (I think) and have a lead on my third. Plus, yesterday I landed my second writing job and got a lead on a third. The “Indie PR” community in Grand Rapids has been very encouraging. I have not yet had an Indie PR person who hasn’t had time to talk … and to all of them I am a potential competitive threat! Instead, I’ve received advice, encouragement, and two referrals.
When launching Luymes PR LLC, I wasn’t sure what I should focus on. At this point, I’m willing to allow the market to dictate that a little for me, but the crisis comms work I did this week certainly was right in my “wheelhouse.” It was a little bit about reputation, a little about media relations, and a little about social media. Of course, writing was involved. With those ingredients, all that’s needed is a little garnish and you’re all set!