No, I haven’t seen an advance script of tomorrow night’s season premiere of Mad Men, but I’m going to make some educated prognostications based on the brief description of the episode and its title, “Public Relations.”
Back in the ’60s, PR was much less “developed” as a profession. Today, nearly 50 years later, Public Relations is still less defined than I’d like, based on the fact that its practitioners come from a myriad of backgrounds and are asked by their organizations to practice in a myriad of manners. Typically, however, communicating with public audiences with a heavy emphasis on earned media are part of the profession. Also, there is that tendency to turn to PR when a crisis strikes (as opposed to using good PR practices to all along to earn trust and goodwill).
SO, how are Don Draper and cohorts going to use Public Relations? Sounds like the agency of Sterling Cooper Draper Pryce is in some trouble after a Draper gaffe and, just guessing, they need some PR help. I’m hoping the agency actually hires a new PR person (need some new characters!) and they start to demonstrate integrated marketing campaigns. That would be novel (and way ahead of the times)!
I’m guessing, however, that the firm has a “public relations crisis” that affects client confidence and Don and crew fix it themselves. There’s nothing those ad guys can’t do, right?