Owning it

Tiger Woods taking ownership of his issues in interview with The Golf Channel.

I’ve blogged here before about Tiger and hope to not do so going forward. He’s announced he’s coming back to the tour, and I’m sure the media will be ruthless in its pursuit of him.  But I’m impressed with the interviews he’s conducted as part of his “re-entry,” especially the one with Kelly Tilghman of The Golf Channel.

In it, he answers tough questions and admits his faults. He doesn’t dodge questions, but he also doesn’t provide details that he’s said all along he will not provide. Good for him. The worst thing would be if he starts to provide any of those details or hints at it even. Because with that little bit of blood in the water, the media would be relentless. 

Many of the comments following stories about Tiger are becoming much more sympathetic to him. Many question why this is a story at all. As I’ve said earlier, the sooner he gets on the course and starts winning, the sooner all the questions will go away.  But I totally respect him for taking his time and dealing with his issues through therapy. Hopefully it will save his marriage. Hopefully it will save him, too.

Author: Robin

Communications professional with more than 25 years' expertise in PR, crisis communications, social media, community relations, marketing communications and more!

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