Although I haven’t been at Davenport University for a full year yet, we just closed the books on our fiscal year last week. And what a year it was!
I started the day after Labor Day, and it wasn’t long before some serious labor was going on within Davenport’s University Relations & Communications group! First, the new Exec. Director of Marketing, Steve Landrum, and I collaborated on new branding for the University, resulting in a new look, feel and key messaging, summed up with the new tagline “Get where the world is going.”
Simultaneously, we co-led the creation of Davenport’s new website with the head of IT, Brian Miller. This project, already in the works when we started, involved creation of an outcome-focused design to lead prospective students to the information they need to make the decision to join Davenport. Launched last week, the site is totally on-brand and really does a great job of positioning the University as the place to go for business, technology and health.
After creation of the brand, Steve’s efforts were devoted to launching it via DU’s advertising, while I set about the task of rebranding all University communication vehicles. We began with internal electronic newsletters for students and staff, with outstanding results. With new branding and new functionality, the blog-style newsletters achieved 350% and 250% traffic increases, respectively. We then rebranded the President’s newsletter to key stakeholder audiences, created a new brochure sharing the University’s Vision 2015, and rebranded the alumni magazine, DU Review.
Of course, along the way we needed to support various University initiatives, including the opening of its new Sneden Center, the new Downtown Center for graduate studies, announcements about campus changes in markets across the state of Michigan, events like Hot New Year’s Eve in downtown GR, Commencement and the Excellence in Business Award Gala. PR and Social Media efforts were ongoing, of course, and there is always the need to create new plan and report on everything we’re working on.
That pretty much sums up how I “got where the world is going” this past year. I’m looking forward to what the New (Fiscal) Year has to bring!